
The Fly Shop

Information about The Fly Shop
Opening hours
- sunday: 7:30-18h
- monday: 7:30-18h
- tuesday: 7:30-18h
- wednesday: 7:30-18h
- thursday: 7:30-18h
- friday: 7:30-18h
- saturday: 7:30-18h
Mike Michalak and his partner Brad Jackson opened The Fly Shop® in 1978. After their modest start Brad left the business in 1987 to move into the world of stocks and bonds. With a little help from the bank and a lot of hard work, The Fly Shop® is proudly celebrating its 40th anniversary this year.
Our comment from TraTraTravel about The Fly Shop:
The Fly Shop is a premier destination for fly fishing enthusiasts, offering a remarkable selection of gear and expert advice. This well-stocked shop is known for its:
- Friendly and knowledgeable staff who are always willing to assist customers, making it a welcoming environment for both novices and seasoned anglers.
- A fantastic variety of hand-tied flies and essential equipment needed for fishing in the surrounding rivers.
- Responsive customer service, with many customers praising the staff's willingness to help with everything from product selection to fishing techniques.
- Guided fishing trips that are tailored to provide memorable experiences, thanks to experienced guides like Ian and Zach, who ensure clients have the best fishing experience possible.
While many reviews highlight the high quality of the products and services offered, a few concerns have been raised regarding pricing, particularly for certain fly selections which some customers feel are expensive. However, the overall sentiment remains overwhelmingly positive with many customers considering it the best fly shop in the area, or even in the country. The Fly Shop continues to be a cherished location for both local anglers and visitors.
The Fly Shop: Reviews
Fantastic experience: Always reliable suggestions and instruction. Fully stocked. Easy access. Friendly. Everyone is knowledgeable and expert. Great selection of gear.
Positive experience: Would be 5 star except their prices for flies are through the roof. First off, I love the fly shop, the staff is friendly and very knowledgeable with our local flows. I love the board behind the counter, it explains what’s working and where. The prices on the leader, tippets, waders, and rods all seem in-line with market expectations. The biggest drawback is the price of their umpqua flies, which can exceed 5$ for a single nymph, yikes! At that rate good luck on filling a 300 slot fly box for under 1k. I’ve also found a few of the umpqua flies are weak, and don’t handle more than a single fish before unraveling, at 3-5$ each I’d expect that fly to last multiple fish. Anyway, my .02 cents. Check them out, best fly shop in town!!
Fantastic experience: I was so impressed with the customer service provided by The Fly Shop this past week! They are a fantastic company!
Fantastic experience: This wonderful store is right off of Interstate Highway 5, northbound in Redding California, is a fly fisherman’s dream, and is completely off the charts when it comes to knowledgeable Fly Fisherman, their hand-tied flies, and other fishing paraphernalia. Redding California is surrounded by five separate trout streams, all of them full of five or six different varieties of trout and salmon! Wish I lived there!
Fantastic experience: I'm sorry, I wish I would think to use my camera when I'm at these places. I apologize everyone. The fly shop is a one of a kind, you'll never see anything like it, fly fishing shops that should have gone nationwide long ago. Maybe they are now? But they are unique. They have everything, everything you could want to know about fly fishing! Tie your own rigs? Fly shop! Want to try your hand or wrist, at fly fishing? FLY SHOP! Learn the newest, most up to date techniques, and type of flies to use for any, and I mean any given scenario, it 6 location? Yes! Fly Shop! They ready are that awesome, you've got to see the place for yourself!
Fantastic experience: Got some great gear from this very well stocked shop. Ryan from the shop helped me pick the best setup and even showed how to rig it up. Will be back for sure.
Fantastic experience: We had a great day on the Lower Sac with Nathaniel! He knows the runs very well and worked hard all day. Lots of fish and several large rainbows. Thanks, Nathaniel!
Fantastic experience: I am a complete novice at fly fishing but I want to get into it. I had a very small budget and they could not accommodate me but I was treated with respect and (TJ or JT) showed me what to look for and helped me see the value of the equipment I needed. They ship so I WILL buy from him when I am ready.
Fantastic experience: Had a great day! Cody our guide was very knowledgeable and nice! Lunch and water included for a beautiful day on the river caught a couple fish and had many more bites on our first trip out (I blame the inexperience on our end) had a great day and you can also get your license at the shop as well. By the way these guys also row up-stream most of the day pretty impresive. Very good day!
Fantastic experience: Ask for Sandy if you want to hear some good fish stories.
Fantastic experience: Has everything for fishing
Positive experience: Trip to Trouters Patagonia. Great trip! Hosts were wonderful. Authentic Chilean food and drink amazing. Guides very kind and knowledgeable on all of the freshwater streams and lakes. Fly fishing very successful. Available spring creek fishing which we were told was ample, was never a consideration. Our intention to fish on small spring creeks was made early and repeatedly but was not an option. Very disappointing. Again trip overall great.
Negative experience: I’m fairly new to fly fishing, I went in asking for some information about fishing the area and the types of flys to use in the area and they were very rude and unhelpful. I did buy some flys and leader. This may be because of my young age but that’s no reason to treat a customer that way, I won’t be going back, I hope you all have a better experience.
Gavin, I'm sorry to hear that you weren't helped appropriately during your visit to our shop. We pride ourselves on customer service and this will definitely be addressed immediately. If you would like to talk about it further you can call me Monday - Friday here at the shop. Terry Jepsen Chief Operating Officer 800-669-3474
Fantastic experience: Haven't experienced fly fishing yet. Stopped in for the 1st time and was taken back by all of the accessories for fly fishing. Amazing selection of all things fly fishing. Definitely recommend stopping in to get your gear.
Fantastic experience: This is a complete fly shop, all the gear you would need, and I didn't even go upstairs to the fly tying section. You can also book fishing trips through them.
Negative experience: Trash service. Cashier made me bag my own flies after individually taking them all out to count them. Additionally, the staff was pretty rude after explaining several times that I was new to fly tying.
Alberto, I'm sorry to hear of your bad experience. This will be addressed today with the staff. Thank you for letting us know of this issue. We've been in business for 45+ years and pride ourselves on our customer service. This will be addressed by me this morning. Thank you, Terry L. Jepsen (Chief Operating Officer)
Fantastic experience: Great staff, fantastic selection. Must stop every visit.
Fantastic experience: We stop here often, but this time we needed to place an order via the phone for pick-up. They are always super friendly, accommodating and knowledgeable. My kids are young but well versed fly tiers and they are always treated with tremendous respect. Love the staff and they are greatly appreciated. We look forward to every visit!
Fantastic experience: Five stars - great shop.
Fantastic experience: My wife and I went on a guided fishing trip with Zach from the Fly Shop last weekend and had just the best time. Fishing was difficult with the wind but Zach did a great job putting us in position to catch many big rainbow trout. Zach was great- he calmly helped my wife a lot. Highly recommend Zach and the Fly Shop
Fantastic experience: Very helpful and found what I needed.
Fantastic experience: I'm from Washington state, and I found this shop on the internet for things about Redding California. I'm very impressed with the service, and how helpful they are. I made a purchase and when I got home I found out that there was something wrong. I called the store, and they are sending me a new item. Totally awesome. I will be buying more from them without a doubt
Fantastic experience: This place has the absolute best
Fantastic experience: worth the trip to travel out of your way. The staff is was a pleasure to deal with in person and over the phone.
Fantastic experience: I have been a Fly Shop customer for over 20 years. The staff is always willing to help with all my needs. The guides are gggreat. Our guide Todd pout my son and I on great fishing for our two day trip. When I fist nor Cal I will use The Fly Shop. Don Bunting
Negative experience: The fly shop in itself was a nice and friendly shop with tons of merch but the guided fishing trip was more like flyfishing boot camp. Very stressful and barking orders all day. This guy didn't let anything slide, "mend up! Mend down!" "Don't let anymore line out!". Then has a busted chair your not allowed to lean back in and yells at you all day for starting to lean back in it. For God sake put a screw in it. First and last guided trip, I go fishing to relax not take orders. It was hard to tell if he was trying to teach or just being a Di*#.
Supa, I'm really sorry to read your review. Please contact myself (Terry Jepsen) or Bryan Quick so that we can discuss this and make it right for you. Guided fishing is supposed to make your day easier and pleasurable. Please give us a call at 800-669-3474 and we can come up with a reasonable way to make this right for you. My apologies.
Fantastic experience: Another incredible float trip with guide Matt Dover. The best.
Fantastic experience: Excellent service for online purchases.
Positive experience: Pretty cool fly shop, wide selection, good info, knowledgeable staff
Fantastic experience: Great staff, awesome selection
Fantastic experience: Great variety of thread, friendly and knowledgeable staff
Positive experience: Very Good fly shop and the service is good and thay now there stuff and what the fish are bitting on so if you visit Redding CA stop on by and they will take good care of you and set you up right for the big fish
Fantastic experience: This place is great! Top notch service..and high quality flies!
Fantastic experience: Great selection. They even have 'top picks' for all the different local places, including size. Staff seemed very knowledgeable about local streams.
Fantastic experience: Awesome place.
Fantastic experience: I can’t say enough about the team of guys at The Fly Shop! After American Airlines tried to ruin my trip to NorCal by canceling my flights and losing my luggage and my gear, the team at The Fly Shop did everything possible to rearrange my guides to make the most of what was left of my trip. Chris and Bryan did all the shuffling of the dates and guides and Ian, Paul and Matt went above and beyond when it came to guiding my brother-in-law and I on the Upper Sac, McCloud and the Lower Sac Rivers. We made some new friends, fished some new water, caught some beautiful fish and laughed until our faces hurt. While the trip from south Florida started out bad, it ended up great. Thanks again Fly Shop, I will definitely be back….but not on American Airlines!
Fantastic experience: We stopped in the fly shop on our way home from a fishing trip. Shannon helped me, and I think he help my buddy also. They were the right amount of helpful. There was always somebody ready to help, but not pushy. I think that comes from a great product and good employees. I'm looking forward to my next trip.
Fantastic experience: New to fly fishing they were helpful and answered only questions and I had a lot of them
Fantastic experience: Super helpful staff
Negative experience: Flew all the way to redding, everything closes early! Shop canceled my reservation for Friday and Saturday! Do not use this fly shop! Waste of a trip, money and time!!
Negative experience: Horrible service! DO NOT USE! Horrible service. Traveled to Redding to fish and the fly shop did not tell me there is no Uber in the AM, no Taxis, airport rentals hard to get. Everything closes down early and opens late. The owner instructed his employee to hang up on me. Will be posting to my 1.2 million followers shortly! Do not use The Fly Shop in redding! I have the recorded phone call. I will be posting it so everyone can see what actually happened!
Joe, I'm sorry to hear that you had a difficult time. Per our Outfitters manager, Bryan, he offered several options to get you onto the water, but you didn't like any of his options. I'm sorry to hear that you had difficulties with transportation once you arrived to Redding. Unfortunately, that is out of our control in regards to the Taxi's, Uber or things closing early. The guide that you had booked for your 2 days of fishing was in the shop waiting for your arrival and ready to take you fishing. I'm very sorry that things didn't work out for fishing. You were refunded for both days of fishing.
Fantastic experience: Very knowledgeable staff.
Fantastic experience: One of the best Fly Shops I have visited with supreme customer service! Thanks Stan...
Negative experience: Very rude I asked a couple questions for my husband and saw I probably wasn't going to buy anything just walked away before I was done
Fantastic experience: Todd our guide was knowledgeable, patient, friendly. Made it an outstanding experience for a first time fisherman. Thanks Todd.
Negative experience: For a fly shop with such a widespread reputation, I had one of the poorest experiences in my 20+ years of guided fishing. To begin with we had to spend time driving our own shuttles (never done that before), all we heard about was how crowded the river was when it was our guide who chose where to fish, and we felt rushed all day. Lunch, however, was among the best ever. Kudos. I feel like The Fly Shop does such booming internet sales that they care little about their day to day guided trip clients. Maybe they knew we traveled a great distance & didn’t think we’d ever be back anyway.
Dear Pamela, Thank you for letting us know about the disappointing day you had with one of our guides. This will certainly be brought to the attention of our Guide Service department. Our goal is never to have anyone have a bad experience on the water. I am going to forward this review to the manager (Bryan Quick) of this department and he can reach out to you to discuss. I apologize for your experience and would love to make things right by getting you out with a different guide or getting you a full refund. We are very proud of the guides that we use for our clients and am truly disappointed that you had a negative experience. We've been doing this for 43 years now and would never rest on our laurels. We expect a great outing for each of our guests whether local or from afar. Again, I apologize for this bad experience. I can be reached at the office Monday-Friday (8-5) at 800-669-3474 and would love to discuss further with you if Bryan can't resolve this for you or you feel this needs to be told to his boss. Thank you, Terry L. Jepsen Chief Operating Officer
Fantastic experience: Greg Dean gave us the trip of a lifetime, +45 fish day, trout, steelhead, highly recommend him, good conversations, laughter learned some new things
Dear Keith, Thank you for taking the time to give a Google Review of your recent trip with Greg Dean. We will pass on your wonderful rating as well as your words to Greg. Thank you, Terry L. Jepsen Chief Operating Officer
Fantastic experience: I hadn’t been fly fishing in about 10 years. When my 8 year old son asked me “Dad can we go fly fishing?” I decided to look into a guide service who has a staff with the patience to work with an 8 year old. Everyone I spoke to highly recommended The Fly Shop in Redding. So I booked a trip with shop and they paired us with Ian. Ian was amazing. He an my son hit it off right. He had him casting and mending like a seasoned angler. In no time my son was hooking fish. Since then we have fished with Ian, Paul, and Brian. All are excellent guides with great knowledge of the water and area. The staff at the shop we’re extremely helpful and the booking process was easy. I highly recommend The Fly Shop and look forward to booking or next trip!
Fantastic experience: cool planes or something idk i’ve never been
Fantastic experience: I have been going to the fly shop since 2010. I took a drift trip with them that year and got completely hooked on fly fishing. Shortly thereafter, I took one of their 2 day casting classes. I have been fly fishing ever since. I have taken several out of country trips through them. Mexico, Belize and Chile. Two Alaska and one Montana trip through them. I have been fishing on the Upper Sacramento several times and talked with either Michael Caranci or Mike Mercer to ask a question and they were great on helping me out. Every guide I have had has been above outstanding. I will continue to book my trips through them until my fly fishing days are over! Thanks to The Fly Shop !
Fantastic experience: Quality fish gear and knowledge
Negative experience: If you use bobbers you are not fly fishing!!
Fantastic experience: These guys are first rate! Lots of knowledgeable people and great gear for fly fishing in the Redding area or anywhere you travel on earth! Thanks John Dietz and staff. You fuys are always on point!
Fantastic experience: Got our fishing license best place ever to go get them.
Fantastic experience: Worked with Zach Miller on an online order (my first ever fly fishing purchase) and he did a wonderful job. Very knowledgeable, friendly, helpful and professional. Package was sent out next day. Can’t wait to use the rod/reel/line package and handpicked flies!
Fantastic experience: Great shop and staff!
Positive experience: I don't know what I was expecting. I've been to some really well stocked fly shops. This shop serves a purpose of supplying out of towners and clients with flies they need, terminal tackle, and whatever simms clothing you might be yearning for. I'm a sucker for a fly shop that's got a great selection of tying supplies, this place is not that.
Fantastic experience: Awesome staff with good advice a bit pricey but thats the name of the game
Fantastic experience: Was greeted by a very pleasant salesman who explained from personal experience which rods we should consider for our expected fishing areas and expertise. Did not try to push a sale but offered a catalog with prices and pictures of the gear. Amazing selection of flies and high quality gear!
Fantastic experience: We had an amazing time fly fishing on the Sacremento River. Our guide, Ian Stratte, was fabulous! I am surprised that he didn’t throw me overboard a few times due to my inexperience. He was patient and encouraging throughout the entire trip. The lunch that he provided was great! We didn’t want for anything. Highly Recommwnded. We may be following him to Alaska in the very near future.
Fantastic experience: Fabulous shop. Selection of tying materials is first class.
Positive experience: Great fun, great expertise. But too pricey for a local. So long as they are sticking it to the tourists, that's okay, of course.
Fantastic experience: This is my favorite place to go spend money. Hard to earn but real easy to let go of in this shop. All the staff are helpful and know what they are talking about. They have the biggest selection of everything fly related out of any shop I've ever been into. Prices are the same as on the internet and even if they were a bit hiked up I think it's important everybody supports their local fly shop. Sandy is the most knowledgeable and understanding person I've ever met. He's helped me so much. If you don't buy anything at least get a hat to rep the best fly shop in the country.
Fantastic experience: This place is like a Macy's for men. Lol .... they've got it all, along with excellent service. I highly recommend !!
Fantastic experience: Great selection and knowledge
Fantastic experience: Very great customer service JT I believe his name was help me out with all the questions for saltwater fishing and what would be suggested for sealed bearing reels in high-performance action rods with wonderful lifetime guarantees and come with a high-quality case and also a brochure for the whole company
Fantastic experience: Knowledgeable and helpful staff. Best assortment of flies and fly tying materials that I have seen. Have purchased 6 wt, 8wt and indicator rods all performed great, good warranty replacement too.
Fantastic experience: Some of the most helpful people in the world work here. Had a wonderful time!
Fantastic experience: I'm a complete fly fishing rook. Was recommended to this place and they did not disappoint. Very patient, helpful, and knowledgeable and totally willing to answer my basic questions and provide some guidance in buying a reel. If you are anywhere near this place make it a point to stop by. If not, get a catalog immediately because these guys are an excellent resource.
Negative experience: Don't fly fish
Fantastic experience: Good people
Fantastic experience: Great bunch of guys here. Super friendly and they know their stuff.
Fantastic experience: Love this shop! Friendly and knowledgeable staff with all the gear you could possibly need for northern California flyfishing. They'll treat you well and get you exactly what you need to "go get 'em."
Negative experience: Got a two stars for the equipment they stock. Otherwise the staff isn’t very friendly and not very helpful. Felt super awkward and stuffy.
Brian, First I'd like to thank you for taking the time to give us a review. I'm sorry that customer service came across as unfriendly and that it gave you an awkward feeling. We certainly pride ourselves on customer service and this will be addressed with the staff immediately. I noticed that you put that the 2 stars came from the equipment that we stock. Is there something that you were looking for that we didn't have? Please let me know what it was that you were looking for and we can do our best to get it for you. Please feel free to give me a call anytime. Thank you, Terry L. Jepsen Manager 800-669-3474
Fantastic experience: Quickest place to get your fishing needs met
Fantastic experience: best fly shop in california if not the country
Fantastic experience: Great and knowledgeable staff.
Fantastic experience: A real fly fishing store, in the tradition of Jimmy's All Season in Idaho Falls...
Fantastic experience: Very helpful folks, even for a beginner like myself. They were very patient, and took the time to listen to everything I had to ask.
Positive experience: I have been fly fishing for many years. I have been to many shop over the years. This one has a very nice selection of everything. However I felt the prices were high compared to many shops that I have been in. And they were very pushy. Wanted me to buy things that they had that was the more expensive. When I told them I knew what I came for and been fly fishing for year. They did not want anything to do with me. I chose to walk out and go some where else. They like inexperience fishermen. They can influence them better and sell them more stuff.
Fantastic experience: Great shop, love the selection and wealth of knowledge. Next time I'm in town I'll be sure to stop in!
Fantastic experience: I had a lot of questions and they patiently answered them. I never felt pressured to buy anything.
Fantastic experience: The Fly Shop is an old favorite since it opened, way back when. They regularly have what I need, when others don't.
Positive experience: Dude behind the counter was very helpful.
Positive experience: Nice and friendly
Fantastic experience: Great shop, excellent selection, the folks there will set you up with whatever you need to fish the region. So many options for fishing they will tell you what's working and what's not.
Fantastic experience: Absolutely love this place and all they have to offer. I first learned of the fly shop in 2010 as a camper at their fish camp. That was awesome and since then I've come back for gear, tying equipment and even on the way to more of their lodges and land! Everytime I feel welcomed and am gracious for the knowledge and helpfulness of the staff both on the phone and in the store. Lovely gem in the middle of California!
Fantastic experience: Had a great time. In from Hot 'Lanta and had an awesome day even though the fishing was rated "fair"! Never fly fished, truely green behind the ears! Mike explained everything, had me practise then we went fishing! Had a strike and missed it royally! Mike my guide, teacher, and friend. Yes I would consider him a friend! Said well somethings there so ho rowed up stream to where we started and we started all over. Next 2 hits I landed 2 trout mo shorter than 18 inches. Overall, I caught 15 to 20 trout. Had a great experience! I welcomed the end only because my back started hurting and I started getting tired! I am hoping to get up there one more time before I leave the San Fran area!
Fantastic experience: They have EVERYTHING that you would possibly need for fly fishing. The guys are very helpful too. Don't miss a chance to stop in.
Fantastic experience: Best Fly Shop in nation.
Fantastic experience: My wife and I dropped in to The Fly Shop while travelling past Redding, CA, and we are very glad we did! It’s a well-stocked shop and the staff members are very friendly, helpful, and forthcoming with good information. We we also fortunate to meet Mike Michilak, the owner, who is a great guy! We’ll definitely be repeat customers.
Fantastic experience: I want to start out by saying that because of the fly shop, my brother and I are now closer then we have ever been. It's all thanks to their helpful staff that went the extra mile to ensure that our trip was made special. I wanted to take my brother fly fishing for the first time. I myself knowing very little felt overwhelmed. A friend who's a local here all his life told me to stop on by and talk to the guys in the shop. Needless to say I'm glad I did. To make this trip even more special I was asking my brother to be my best man. We had hardly any tackle, no flies, and one rod with a toasted reel. The guys there made sure that we had everything we needed. They didnt over sell us just made sure we had enough to get us into some fish. They even pointed us to spots on the sac and recommending times of day and evening to go. My brother and I now share the love of fly fishing together and plan to make a trip every year as a new brotherly tradition. I can't say how grateful I am to the staff at the fly shop for their outstanding service but also their compassion and empathy. Truly, a class act.
Fantastic experience: Nice shop great staff.
Fantastic experience: Very nice and helpful!
Fantastic experience: Love this place!!!has everything u would want for fly fishing and omg they every fly imaginable.if u fly fish u need to check out this place and they even book trips and have guides
Fantastic experience: Came here to buy flies for a friend. The guys were extremely helpful and pointed me in the right direction for the location and time of year.
Fantastic experience: Great! Frendly helpful people. Super products. Fly fishing heaven.
Fantastic experience: Very helpful, friendly and knowledgeable service. Will definitely be back!
Fantastic experience: If you need it they will most likely have it lots of verity
Fantastic experience: Great communication! Good old fashion service.
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