
AAA Boulder

Information about AAA Boulder
80301, Boulder
Opening hours
- sunday: (closed)
- monday: 8:30-17:30
- tuesday: 8:30-17:30
- wednesday: 8:30-17:30
- thursday: 8:30-17:30
- friday: 8:30-17:30
- saturday: (closed)
AAA Colorado is a civic, not-for-profit organization providing roadside assistance, battery jump starts and towing; auto / home / life / travel / dental / long-term care insurance; travel and financial services. This office features licensed insurance agents, trusted travel advisers and numerous financial product offerings. Maps, tour books, travel gear and a variety of discounted movie, attraction and theme park tickets are available for AAA members.
Our comment from TraTraTravel about AAA Boulder:
AAA Boulder is known for its helpful and friendly staff, making it a great choice for various services including obtaining international drivers permits and travel advice. Many customers have praised their quick and efficient service, often managing tasks like issuing permits in as little as 10 minutes.
The Boulder location is well-stocked with travel accessories, maps, and other helpful items, ensuring a convenient experience for visitors. Numerous customers highlight the exceptional service they received from staff, mentioning specific employees like Nancy Reorda and Robert Morrow, who have been commended for their diligence and assistance in buying cars or planning trips.
However, there have been some concerns regarding roadside assistance and customer service experiences. Some users reported frustrating situations with roadside coverage, alleging a lack of clear communication and support when help was needed. A few members voiced dissatisfaction regarding getting in touch with agents or experiencing delayed responses during emergencies.
Despite these issues, many agree that the services offered, from car buying assistance to travel planning, can be extremely beneficial if managed properly. The general consensus leans towards the positivity of the Boulder office, with recommendations to leverage their knowledgeable staff and extensive resources.
- Strengths: Friendly staff, quick service, knowledgeable travel agents, great for international permits and travel advice.
- Areas for Improvement: Consistency in roadside assistance and customer service communication.
AAA Boulder: Reviews
Negative experience: When I needed AAA the most, they left me stranded (60-year old woman), alone on a highway with my 85 pound ebike that had a flat rear tire miles away from my home. On 7/19/2025 at 6:36pm I called AAA roadside to tow my e-bike, insurance which I paid for since I purchased my e-bike about 6 years ago and at the agent request sent them an email with the e-bike specifications and price at that time. Every time I spoke to an agent since then I was assured that I had roadside assistance for my e-bike and that they would provide towing if it broke down. During that 30 minute call on a Saturday evening for the first time in years, the agent who said she spoke to her supervisor said I needed motorcycle insurance. I assured the agent I was told by every insurance agent that I had roadside coverage for my class 3 ebike. That agent then transferred me to another agent who said the same thing. They made no effort to help me, despite being a 10-year AAA member and never made a claim. However I did use roadside assistance for my 1998 vehicle. I was left walking my 85-pound ebike home for a couple hours at night and then a guy with a truck helped me for the last mile. The next morning I called membership but couldn’t connect to a live agent, so I called the insurance side of things. For the next half hour the agent said she’d do a review and then when she got back on the phone, she said her supervisor said to contact Roadside Assistance. The agent transferred me to another agent and she rudely hung up on me when I asked to speak to a supervisor. I called back again and finally spoke to a supervisor who said I needed motorcycle insurance. I questioned him why every agent I spoke to since I insured my e-bike assured me I was covered for roadside assistance and the first time I heard I needed motorcycle insurance was the evening before when I was stranded and needed help. He said to call back the insurance side of things, despite previously telling him that I just spent a good part of the morning speaking to them! AAA is a fragmented, unreliable and unethical company who will scam you for your money and then doesn’t provide the help you paid for when you need it. I felt like a disposable ping pong ball that they smacked around from one department to another and no one took responsibility to rectify the issue and provide me a refund for the years I paid to have my ebike insured for roadside assistance!! Ten years of being a AAA membership plus, auto and home insurance, paying tens and tens of thousands of dollars only to have no loyalty in return and in fact getting stranded in a great time of need for services I had been paying for! AAA is an unreliable, despicable company with fraudulent business practices when it comes to getting the help that I paid for!!!
Fantastic experience: I needed to get to an AAA location & the office in Boulder is a bit small but the SWEETESTThe most helpful & courteous staff!
Positive experience: About 15 years ago I went through AAA to buy a car and had a wonderful experience, so once I decided on a new car to buy, I figured I'd go through them again. I interacted with Rob almost exclusively by text, despite having left voicemails that I thought would warrant a phone discussion. Anyway, he found a car and we agreed on everything. Everything was great when I picked it up, though he noted that he didn't have the keys for the crossbars that came with the vehicle. He said he'd get them from the dealer and bring them to my house. Well, after asking him about it for ~6 weeks via text, he finally texted me back and said he was leaving AAA, but gave me the dealer's info. I'm still going back and forth with the dealer to get these, but just thought it was really crummy to leave me in the lurch like that. He had clearly checked out of his job already. It was disappointing to have this experience after having such a good experience previously. I'd use them again, but be warned - if you can't get the AAA broker on the phone, it may not be a good sign.
Fantastic experience: Super helpful in obtaining international drivers license. They took the necessary pictures there and were patient while filling out the paperwork. Easy process. In and out in 10 minutes.
Fantastic experience: I walked in when they opened and walked out 10 min later with my international drivers permit. Highly recommend them
Fantastic experience: I happen to get there when there was no one in line. The agent was friendly and very helpful. I was able to get an international driver's permit and about 5 minutes. Highly recommended.
Fantastic experience: Friendly and helpful with getting my idp
Negative experience: The new hours should be updated online
Fantastic experience: Very friendly and helpful
Fantastic experience: easy place to get an international driver license. be aware, they stop working on Saturdays
Negative experience: Did not honor battery warranty - then proceeded to gaslight me about the process - employee 50229
Fantastic experience: Rob Morrow, who is an Auto Broker with AAA Colorado, is the go-to if you want to purchase a new or used car. Rob is responsive, knowledgeable, informative, and friendly. And most important, he found the best new electric car we wanted for us at the very best price!
Negative experience: Forget trying to speak directly with a representative on the phone. Customer service is terrible. I was assigned an agent when purchasing a bundle of policies. Have nor been able to speak to her in more than a year.
Fantastic experience: Excellent staff, very helpful for what I needed! Robert is awesome and super helpful with your car buying needs and advice. Thank you AAA!
Positive experience: Ok
Fantastic experience: The car-buying service is fantastic! Many thanks to Robert Morrow at AAA Boulder for suggesting cars that would suit my needs, finding a car, bringing it to Boulder for my test drive, taking care of the paperwork, and helping me get accustomed to it. I’m recommending this service to my friends. This is the hassle-free way to buy a car. Thank you!
Fantastic experience: We bought our last 2 brand new cars through this AAA office! In Colorado, AAA is registered as a car dealer. They can sell you almost ANY brand by bringing demos you request to their office. You don’t have to go to a real dealership through the entire process, buying, financing, selling your used car, and getting help syncing your tech with the new car. Fun, personable, knowledgeable people to work with for Disney World discounts and advice as well.
Fantastic experience: Nancy Reorda is a terrific Travel Agent. She put together a Disney trip which I know will be Fabulous.
Fantastic experience: Friendly and professional. I use them for travel insurance and automobile services
Negative experience: Broke down at 4pm and was back at my car a second time at midnight to lock it after learning the 2 hr pushbacks that made them tell me at 6 to leave my key under the mat and leave it unlocked (don’t ever do this, that agent was wrong and you can lock it and leave unattended and they can unlock and tow) was actually going to be, well maybe never. 8am and car is still not towed, though aaa woke me multiple time through the night (after I got home at 1am from dealing with locking my car) with text and phone updates I requested not to get. Their automated system is terrible, and their people seem helpless to do anything. Go with your insurance roadside, aaa is no longer any better than them.
Fantastic experience: We used AAA car buying services. Robert Morrow listened carefully to what our family needed and what we were hoping to find. He located the perfect used car at an excellent price. Could not have made it easier for us! Highly recommend!
Fantastic experience: Very helpful travel information
Positive experience: Good layout and convenient
Fantastic experience: The staff was cheerful and helpful to the customers before me and me. The staff there when I visited seemed to be fairly avid travel and very willing to share insights.
Fantastic experience: Great customer service. Got a Trip Tic from this same location 30 years ago!
Fantastic experience: I use AAA for many many years
Positive experience: My mom and I were on the side of the road for about 2 hours and it took us a while for Triple AAA to work would not recommend. But may try again.
Hi Grace, we are sorry to hear about your recent experience and would like the opportunity to address your concerns. At your convenience, please email us at [email protected] so we can reach out securely. Thank you.
Fantastic experience: So easy. Friendly staff. I was in and out in 10 minutes then on a plane for Japan a few hours later
Fantastic experience: I needed to get an international driver's permit and was directed to this office for that. I'm not sure what I was expecting, but I was impressed with the luggage, maps and all the travel accessories you could think of- and that is not even why I was there : ) I was helped by Karen, who went above and beyond. She was efficient, friendly and helpful. She made something that could and should have been tedious very pleasant. I walked out with a smile and everything I needed. She is a gem!
Fantastic experience: I locked my keys in my vehicle and they sent a locksmith who was on site in about 15 minutes or less and he got my vehicle open in a couple minutes max!
Positive experience: I go to Nancy Reorda at AAA for all my travel plans. She just saved me about $5k on a trip to Europe! Good person to work with on any travel. I will be doing a cruise... She's been really helpful with that.
Fantastic experience: Superb for trip planning! The best staff you could imagine!
Negative experience: My credit card was compromised so my payment did not go through. When I called to update I was told that AAA no longer offers a month-to-month plan and had to pay for a full year and if for any reason I had to cancel my membership I would not receive a refund. I have never heard of such an unreasonable plan! AAA is a wonderful organization that has gone off the rails.
Hi Wendy - We are sorry to hear about your recent experience and would like the opportunity to address your concerns. At your convenience, please email us at [email protected] so we can reach out securely. Thank you.
Negative experience: Not sure what I’m paying for here, this is the third time they’ve asked me to find another tow service for my car total joke. Do Not waste your money on aaa.
Hi John - We are sorry to hear about your recent experience and would like the opportunity to address your concerns. At your convenience, please email us at [email protected] so we can reach out securely. Thank you.
Fantastic experience: Very friendly and helpful staff. It was a breeze getting my IDP (international driving permit).
Hi, Amber - We appreciate the kinds words! Thanks for sharing, and thanks for being a Member!
Fantastic experience: I needed roadside assistance tonight and Matt came out to help me. He was professional, kind and helpful. I was so impressed with the top service. Thank you, Matt and AAA!
Hi, Ilyse - Glad we came to the rescue! Thanks for sharing, and thanks for being a Member!
Fantastic experience: Once I figured out how to enter the business I was amazed at how big the place was. They have tons of travel stuff including luggage, travel accessories and of course MAPs! Melissa was very friendly and knowledgeable and gathered everything that I could possibly need for my road trip. She also snapped a passport photo for my passport renewal. Great place. Great people!
Hi, James - Thanks for the kudos! Please come see us again soon!
Positive experience: Quick service, friendly.
Thanks, Jim! Come back soon.
Fantastic experience: My Favorite Mountain
Fantastic experience: AAA was awesome! They were at my vehicle within 5 minutes. The technician had my car open in a few minutes. Great service all around
Hi, Jossette - Glad we were able to get you on your way again. Thanks for sharing, and thanks for being a Member!
Fantastic experience: Robert Morrow at the AAA office in Boulder helped my to turn in my leased car, as well as lease a new car. He was able to get a far better deal than dealers were offering. I also did not have to go through the headache of interfacing with car salesmen. He made the process so easy and hassle free.
Hi, Noelle - Happy to help you avoid the headache! Enjoy your wheels!
Fantastic experience: Exceptionally friendly, knowledgeable, and helpful! By far the best AAA office I have ever dealt with. I have been with AAA in many states and well over 20 years. Thank you!
Hi, Mamie - Glad we could be of service. Thanks for sharing, and thanks for being a Member!
Fantastic experience: Friendly helpful staff and great selection of everything you might need
Hi, Ann - So glad we could be of service!
Fantastic experience: I have not had to use my service so far thankgoodness but it was really easy to sign up for a really good price.
Hi, Uriah - Thanks for becoming a Member! Of course, there are myriad membership benefits beyond emergency road service: travel, insurance, discounts - to name a few. Check 'em out! AAA.com/Membership
Fantastic experience: Great service. Best place for passport photos
Thanks, Lex! Did you know? You don't have to be a Member to use our Passport Photo Service? Or shop in our Travel Store?
Fantastic experience: Everyone who works here is helpful, polite and professional! I would highly recommend this location.
Thanks for the shout-out, Gabe! And thanks for being a Member! Please come back soon.
Positive experience: These nice folks were friendly and efficient in providing me with passport photos, application forms and useful advice. "Be sure to use black ink!" Same with the international driving permit or IPD. I was all set and out the door in less than 10 minutes. And my photo turned out great! WAY better than my Colorado DMV pic. Hard to believe, I know.
Thanks for the kudos, DeWitt! So glad you had such a productive and efficient visit.
Fantastic experience: The front desk staff was friendly and very helpful!
Hi, Christine - Thanks for the stars! Come see us again soon!
Fantastic experience: I received outstanding service and help.
So happy to be of service, Cathy!
Positive experience: I have called AAA multiple times for help with my old Jeep. They are always extremely friendly and helpful when I call in. My only complaint is that some service techs can be rather demeaning when they come to check out your car. I knew that my battery needed to be replaced after it died in a car wash. I called AAA and the service tech showed up, looked under the hood of my car and said “well you clearly didn’t wash under here so it not anything electrical”. As it turned out, low and behold, I needed a new battery. BUT he refused to replace it because it wasn’t “that bad”. My car literally died again 20 minutes later and I had to get my battery replaced the next day. It’s a shame because that would be another $135 in revenue for AAA but it went to someone else instead
Hi, Brigette - Sorry for the bad experience. That certainly doesn't sound up to our standards. We'll have a Roadside Assistance supervisor follow-up with you.
Fantastic experience: Fast service. Large store.
Thanks, Edric, and thanks for being a Member! Come see us again soon.
Positive experience: Good service. Got my international driver's permit here.
Hi, Martin - Glad we could be of service. Happy travels!
Fantastic experience: Great for getting international license or other related tasks done.
Thanks for the kudos, Nathan!
Fantastic experience: They have helpful staff and excellent service to help with all travel questions and needs.
Thanks, T.! - Come back and see us again soon!
Positive experience: Love their maps and travel books.
Hi, Joan - Yeah, we're kind of famous for those! Happy travels!
Positive experience: Great. I like this store. Mark Izzi handles insurance products. Very knowledgeable and gives excellent service. I highly reccomends him for all insurance needs: Home, Auto, and more.
Hi, Marwan - Thanks for the kudos! Glad you got the coverage you needed. Come see us again soon!
Fantastic experience: My best investment over many years!!
Hi, Fay - Thanks for your loyalty, thanks for the stars, and thanks for being a Member!
Negative experience: Beware, DO NOT USE THEM FOR A PASSPORT PHOTO. They do not know what the regulations are for an acceptable photo, they are not trained in any way with a camera. The photos they take are likely to be rejected by the US Passport Agency. Spend the extra $3 and get it at Walgreens where you will get a decent photo that meets all the requirements. Honestly AAA has no business offering this service. It’s extremely irresponsible of them. You will waste your time and money and may end up without a passport!
Hi, Alice - Sorry you're unhappy. The store manager also apologizes for the experience that you had. The equipment that we use is designed specifically for passport photos and set to the US passport regulations. We utilize https://travel.state.gov/content/travel/en/passports/requirements.html as well as partner with the passport agency to visit our offices and accept passport applications.
Fantastic experience: Nancy Reorda is a fabulous travel agent for AAA in the Boulder store. We had heard about her through friends and we can now see why. She has bent over backward for our upcoming Portugal trip. She was able to find a reasonably priced flight with a 1 1/2 hour layover which is unheard of. She has 30 years of travel agent experience and it shows. If she can't find the "right"answer to fit our needs, she digs until she can. We trust her and look forward to booking many a future trip thorough her.
Hi, Julie - Yup, that's the value of a professional travel agent that you just can't get booking by yourself online. We like to call it "Five Diamond Service." Thanks for the kudos, and thanks for being a Member! Happy travels!
Fantastic experience: Bo, helped get my mother's car towed on time. And, since she was with me; pumped up my tires. Very friendly and knowledge able. Great service.
Hi, Andrew - So glad we could be of service. Thanks for the kudos!
Fantastic experience: Peter helped us get a new car at a great price. Best deal we had seen on our own was $3k more. To add to that he helped us with all the paperwork, walked us through what to expect and showed us the car - that he brought to the office so we didn't even have to go to the dealer. Even a last minute color change didn't phase him. We'll come back next time we're ready to buy.
Hi, ilude 47 - Our auto buying service - AAA Colorado AutoSource - is one of our best benefits. So glad you got a great deal on a great car, without all of the hassle. Happy motoring!
Negative experience: You need to provide a ticket number so people can sit and wait and be called when it's their turn. Worst then DMV
Hi, Bunga - Sorry you didn't have a good experience. All of our stores have a system where visitors check in with a Member Service Counselor at the front desk. The visitor's name is then entered into our computer system, along with the purpose of the visit: travel, insurance, car buying, etc. Visitors are welcome to sit and wait until an agent for their category is available, at which time the name of the next person in line for that category is called. This could result in someone who came in after you getting called before you, but it's because they are a different line.
Please come back and try us again, and be sure to check in at the front desk when you do.
Fantastic experience: Fantastic! Super helpful staff, and they made getting an IDP easy!
Hi, Brian - So glad to be of service! Happy travels!
Fantastic experience: Great service
Hi, Alessandro - Thanks for the kudos, and thanks for being a Member!
Positive experience: Great customer service
Hi, Michael - So nice of you to share! Come see us again soon.
Fantastic experience: Fast service for international drivers license
Hi, Mariquita - Glad we could help. Thanks for the kudos, and happy travels!
Fantastic experience: Great service and very helpful! I got an international drivers license and ordered cash for my overseas trip!
Hi, Paula - So glad we could help! Have a great trip, and come see us when you get back.
Fantastic experience: Very friendly and helpful. Even with our complex requests that took quite a while. Walked out with our IDPs same day.
Hi, Kate - Thanks for stopping by. Hope we can be of service again soon.
Fantastic experience: Great place great service and Janet Pettie for car insurance is fantastic! I know because my whole family has worked with her for 22 years.
Hey, Scott - Great to hear! Thanks for the kudos, your loyalty, and for being a Member! See you again soon.
Fantastic experience: Every car owner in Colorado who drive car in extreme weather condition should consider getting a AAA membership. They tow your car in extremely cheap price. Getting AAA membership is cheaper than have your car towed ONCE in any other towing company.
Thanks for the kudos, Sung-Ting!
Negative experience: Normally I would rate AAA 5+ but today I have a real emergency & I've called numerous times to get a locksmith. Lost key & just got out of hospital. Have a place to go but AAA isn't answering & phone keeps hanging up after I've been on hold. Please answer.
Hi, Tommie - Sorry for the trouble. Please send us an email with your Membership number, your phone number, and the number you were calling. We'll look into it and get back to you. social ][at] colorado [dot] aaa [dot] com
Fantastic experience: Used the store for International Drivers Permit. Fully satisfied!
Hi, Suvarup - Glad we could help! Happy travels!
Fantastic experience: The Boulder AAA store is outstanding! I had requested an item that they did not have in stock. Not only did they order more, but they called me when it came in. The employees that work there are friendly, knowledgeable, and courteous. I go in there several times a year, and I am always grateful! The store is well stocked, and there always seems to be a friendly face (with a smile) to help me. Thank you, Boulder AAA, for being an exceptional AAA store! :)
Hi, Claire -
Thanks for the kudos! So glad we're able to help. See you next time!
Fantastic experience: Rich Stanek did a great job saving me money on my car insurance.
Hi, Gary - Just what we like to hear! Thanks for being a Member.
Fantastic experience: Went to obtain a refund for a defective inflatable neck pillow (for air travel) and they gladly refunded my money.
Hi, Sue - Sorry the pillow wasn't right. Thanks for bringing it back, and thanks for being a Member.
Fantastic experience: Great experience!! Our back roads driving TripTik from Boulder to Phoenix was completed while I provided the desired route & watched it develop. It took less than 30 min. Perfect!!
Hi, William - Sounds like a fun trip! Glad we could help. Happy travels!
Fantastic experience: Had purchased an item @ AAA for vacation/trip outside of the US. During the trip one of the seams came unsewn. I was in a panic because I no longer had my receipt. The friendly receptionist looked up my purchase using my AAA card - found my purchase - & gave me a new product in exchange for the defective one. Easy - Peezy! No Problem!
Hi, Vickii - We stand behind what we sell. Sorry for the inconvenience, but glad everything worked out. We appreciate you being a Member, and look forward to seeing you again soon.
Fantastic experience: I have always had great experience at the local AAA office here in Boulder! Now I have recently gone through a divorce, lost my job & was forced to sell my home so I've decided to take a 3month trip to Europe (where my daughter lives & is due to have her 1st baby soon) & everyone I've encountered at AAA has gone above & beyond to help me on all levels of this grand & daunting adventure!
Fantastic experience: Perfect solution to my needs. Needed maps which were unique and were provided immediately-free with my AAA card.. Also 2 Christmas gifts and a backpack like suitcase on wheels, all at reasonable prices. Very courteous and patient salesperson Am from Ohio and like this AAA office equally well.
Fantastic experience: Went to get passport pictures (called 4 places, AAA best price). Service was fast and friendly and the picture looked great. Wish DMV would do so well.
Fantastic experience: I'm very satisfied - I've got everything I need for a good and safe travel!
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