AAA Traverse City
940 US-31
49686, Traverse City
+1231-947-8045

Opening hours

  • sunday: (closed)
  • monday: 8:30-17:30
  • tuesday: 8:30-17:30
  • wednesday: 8:30-17:30
  • thursday: 8:30-17:30
  • friday: 8:30-17:30
  • saturday: (closed)

Welcome to your full-service AAA branch! We offer Travel planning, Insurance and Membership services. We look forward to serving you.

Our comment from TraTraTravel about AAA Traverse City:

AAA Traverse City is known for its friendly staff and quick service, making it a great choice for travelers looking for assistance with their journey. Many customers have praised the helpful and professional staff, especially highlighting individuals like Alyssa Merchant and Rebecca for their exceptional customer service.

The office provides a clean and welcoming environment, where clients can efficiently obtain services like international driving permits and passport photos. Many users also appreciate the convenience of having travel resources readily available.

However, some customers have reported difficulties with customer service accessibility, citing long hold times and challenges in reaching a representative when needed. Instances of unprofessionalism and delays in roadside assistance have also been mentioned.

Despite these concerns, AAA Traverse City remains a reliable resource for travel and insurance needs, offering valuable services that meet the demands of its members.

AAA Traverse City: Reviews

4/5 (54 Reviews)
David Myers 6 months ago

Negative experience: Very disappointed with the TC office. I've tried several times to talk with a person over the phone, left messages, can't get through, no return calls, very poor phone menu. Waisted a lot of time waiting on hold. If I operated my business this way, I would probably be out of business in a week.

Dakota Averill 8 months ago

Fantastic experience: Super friendly staff with quick service!

Bill Lorne 11 months ago

Fantastic experience: Quickly in and out for an international driving permit.

Melissa Buchanan 1 year ago

Fantastic experience: Stopped in AAA today and had wonderful help and customer service from Alyssa Merchant. So appreciated !! Thank you

B W 1 year ago

Positive experience: Not used to such unfriendly service / member since 1994. Very disappointed!

Tom Sobeck 1 year ago

Fantastic experience: The travel staff and receptionist were awesome! What a great experience.

Honeybee Never 1 year ago

Fantastic experience: Mary Q went above and beyond, helping me get travel documents,, Thank you again Mary!!

Jonathan Rollo 1 year ago

Fantastic experience: Got my passport photos taken here for free included in my AAA membership. Clean building, very normal office environment. The staff were quick and friendly, and even helped me set up my first Credit Card.

Oliver Box 1 year ago

Negative experience: If you care about time do not use this service ever 5th!! time ive been stranded for more then 4 hours waiting for a simple tow. 20 min wait time turns into an hour then 4 hours. So beware if you are looking for reliable roadside AAA is not for you ever!!!!!!!!!!!!

Philip Gorski 2 years ago

Fantastic experience: Always helps with my travel needs, couldn’t be better.

Pj Fish 2 years ago

Fantastic experience: Just stopped in to get a map. Efficiently provided.

har6236 2 years ago

Negative experience: I am a 41 year Legacy Customer. All Auto, Home and Life with AAA. AAA has changed. Can't even reach the local office? Transferred 5 times as far as North Carolina I am done. And filing a complaint with the State Attorney Generals Office. Wow!

Elizabeth Kelly 2 years ago

Negative experience: My son is working in traverse city for a few weeks. Last night he got locked out of his car and waited from 5 pm till 11pm for service. He has to get up for work at 5am and no one ever came. He was able to get an Uber back to his place and this morning he saw that they had called at 2am. Our family has been with AAA for many years; auto, life and road side assistance. I think it’s time to look for another carrier

Linda Koebert 2 years ago

Fantastic experience: Brickyard Towing was fast, efficient, and easy. Glad they are a AAA service provider.

Cynthia Greensky 2 years ago

Fantastic experience: This place is great! Very friendly personal and very helpful with what ever you may need. Everything's there for all your travel needs, ask and you will receive.

Jane Hausler 3 years ago

Fantastic experience: Very helpful

Chris Bell 3 years ago

Negative experience: Called for a tow (stuck in sand). After multiple "press 1, or 2" type things, reached a human who eventually transfered me to another human. After providing all the data requested, I was told a truck would be out within about an hour. After 90 min, called again - they couldn't determine where I was (one turn off a state route, drive to the end of that road. Don't fall into the sand). No one had called for any clarification. After 2 1/2 hours, nothing. Nobody. Met 2 kind strangers who called spouses (4x4 and a tow strap) who had me out in 5 minutes. So grateful to them, and, after 36 years of membership, very disappointed in AAA.

chas ferrell 3 years ago

Negative experience: Called AAA to get my tire changed. They told me at 11am they'd have someone out by 2pm. Two came and went. Now it's 6:50 pm. Two phone calls and over 47 minutes on hold I get told to "find my own provider because no one would answer" (which they will reimburse). 5 minutes later I have a local towing company that will be at my house and told me they never received a call from AAA. Won't be renewing my membership and definitely will never recommend this service ever again. Terrible.

Dawn Otto 4 years ago

Positive experience: Got info for places to shop, nice place and helpful

Joel McIntyre 4 years ago

Negative experience: Wasn't warm welcome. Felt like a number and an inconvenience to the agent, trying to get insurance quote.

Ally Ann 4 years ago

Negative experience: Inappropriate, unprofessional, unreliable, disrespectful, etc.

Bill Ayers 4 years ago

Fantastic experience: Very friendly and professional.

J K 4 years ago

Fantastic experience: Karin Meriwether in insurance is a supreme insurance agent. She is knowledgeable in all areas of insurance. She is reliable, responds quickly and thoroughly without ever being pushy. I've switched to her being my agent as have 2 other acquaintances. I highly recommend her!

Corey Waite 5 years ago

Positive experience: Great insurance, and affordable

Debby Jennett 5 years ago

Fantastic experience: I needed passport photos. They made it so easy and fast. No appointment needed. What a pleasure.

Emily C 5 years ago

Fantastic experience: Greg is amazing, but you do have to go in to get anyone to talk to you. Called 3 different times before Greg got assigned to my account and each time no one called me back. But Greg has been great!

Linda Tompkins 5 years ago

Fantastic experience: Rebecca was very helpful and resourceful. I highly recommend this branch!

Lisa LaBonte 5 years ago

Fantastic experience: Very friendly. Gave 5 stars because of staff. Insurance is overpriced. They charge $7.50 for each partial year premium payment and $54.00 for membership.

Bruce Galvan 5 years ago

Fantastic experience: Generally this place is cutting it! BG

Sean Ramsdell 5 years ago

Negative experience: No call back

Beth Rossiter 5 years ago

Fantastic experience: I am not from TC but they treated me like it was my home office. I had concerns about my coverage with a rental which they answered graciously, giving me maps to the UP and Montana where I was headed. Thank you!

Annie Keung 5 years ago

Fantastic experience: Convenient location in town. Professional staff (we dealt with Rebecca there for a trip Tix and were impressed with the service)

Don Ross 5 years ago

Fantastic experience: Really like AAA. Never have I had any issues with them. Always helpful and willing to go the extra mile.

Leanne McAfee 6 years ago

Fantastic experience: Renewed my International Driving Permit thanks to Rebecca. She was professional and a breath of fresh air.

Terry Brown 6 years ago

Fantastic experience: Great!

Tommy Shalda 6 years ago

Fantastic experience: Awesome

Gary Richard 6 years ago

Positive experience: The right people weren't there

Bonnie James 6 years ago

Fantastic experience: They are always very helpful.

hope poirier 6 years ago

Fantastic experience: I called in a rut and AAA helped me and I cannot not thank them.all.enough. so if u need anything AAA has got everything you should ever need and great prices

Alexandra Swainston 6 years ago

Fantastic experience: I went to apply for an international driving permit, and the staff was incredibly helpful and everything was finished in about 20 minutes. The picture they took for my permit turned out really well, too!

Charleen Epperson 6 years ago

Fantastic experience: Rebecca was very helpful in getting the information I needed It seemed slow in time, but really wasn't.

Debra Lynn Bailey 6 years ago

Negative experience: I was talked down to on the person and on the hand never got what I asked for.She promise to do something for a Journey I was taking , two weeks still haven’t heard from her so called AAA the lady on the phone was rude said there was no way that they could do what I requested but I was told Quick tip planner something I’m new or something you do when you travel that I was asking too much . I joined AAA because I was traveling all the national parks at the end of this year I needed what I join AAA for anyways I didn’t get my request I did talk to a man that was very friendly and nice but it still didn’t smooth things over with the way that the ladies treated me on the phone . Anyhow I spent now $100’s on buying Benchmark and Delorme Atlas so I hope things get better

Kean Zweigle 6 years ago

Positive experience: Very pleasant & fast service.

Kenny Miles 6 years ago

Fantastic experience: Great insurance and travel help

Colleen Bayne 7 years ago

Fantastic experience: We love Peggy! She's an awesome vacation planner!

Glenn Solowiej 7 years ago

Negative experience: After 49 years with this company I can attest there is no customer appreciation, rates increase as deductables are so high one opts to fix things out of pocket. No consideration for loyalty. Don't care if they lose you as a customer...plenty more fish to fry. I'm shopping.

Ted Prindle 7 years ago

Fantastic experience: Nice personel and quick trip tic !!!

single father lyfe 7 years ago

Positive experience: Great roadside assistance.

M.E. Felton II 7 years ago

Fantastic experience: My favorite insurance company!!

Marilyn Elston 7 years ago

Fantastic experience: So helpful,,,.helped with all my travel plans

Roy Donaldson 8 years ago

Fantastic experience: I enjoy AAA auto insurance. Especially road coverage. ( but I already have Life Insurance ) Previously ; before getting their offer in the mail. Im happy with my current coverage. Thank you AAA .

Mike Williams 8 years ago

Negative experience: We just moved to Michigan from California, the AAA in California takes care of most DMV services. Paying registration, transfers, and plates is handled at AAA in California. Michigan AAA doesn't and it's very inconvenient. If it wasn't for the great roadside service AAA provides, we would cancel our membership.

Adventure Rhoades 8 years ago

Positive experience: Good towing great maps. I have towing. But over 20 years it was cheaper for me to go with progressive.

Tommy O'Neil 15 years ago

Fantastic experience: Got me the best car insurance in town!

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